When Should You Shop For Yourself at Holiday Sales?

Woman in Red Coat with Shopping Bag and Smartphone

While you might think of holiday sales as mostly a time to save on gifts, they’re also a time to save on things for yourself. Big-ticket items with costly price tags like TVs, laptops, and refrigerators become more affordable with seasonal sales and specials. Clothing and beauty items that you might not otherwise treat yourself to usually go on sale as well. ‘Tis the season to find amazing deals on products you really want.

To get the best deals possible, it’s important to head into the holiday sale season with a plan. Timing can be everything. Something that’s discounted on Black Friday may be even more affordable online on Cyber Monday. With Prime Day 2020 taking place on October 13 and 14, there’s an additional sale to keep in mind for this year's holiday shopping. Formulating a strategy in advance will help you get the most out of holiday sales.

So when should you shop for yourself at these big sales? It all comes down to what you want to buy. We’ve broken down each of the big sales to help you figure out the best time to save on the popular items you're looking for!

Save Big on Amazon Devices this Prime Day

If you’re in the market for any Amazon device—Echo smart speakers, Fire tablets and TV streaming media players, Kindle e-readers—Prime Day is a great time to buy it. Amazon devices were up to 64% off during Prime Day 2019, and we expect them to be marked down this year, too. So whether you’ve been wanting to try out a specific device or have been meaning to upgrade to a newer model, Prime Day is when we recommend making your purchase.

Electronics and Appliances are Black Friday Bargains

Looking to purchase big-ticket electronics? Black Friday is traditionally a fantastic opportunity to save on TVs, gaming consoles, laptops, and other popular tech gear. Check big-box stores like Walmart, Target, and Best Buy, who are known for doorbuster specials on electronics. We recommend shopping for electronics on Black Friday instead of Cyber Monday because it tends to have a bigger selection of electronics deals—and sometimes certain items, like popular gaming consoles, even sell out before Cyber Monday arrives.

Just like big-ticket electronics, big-ticket appliances are something you can save on during Black Friday. Check the appliance department at stores like Sam’s Club, Best Buy, and Sears if your home needs a new refrigerator, dryer, or other major appliance. Countertop appliances are another classic Black Friday deal. Macy’s doorbusters, for example, traditionally include small kitchen appliances that are free after a rebate.

Snag Clothing and Beauty Deals on Cyber Monday

Cyber Monday is a great chance to update your closet. Instead of discounting specific articles of clothing, many clothing retailers offer sitewide discounts on Cyber Monday. Check store websites like Old Navy, Gap, and J.Crew for promo codes that take 30-60% off everything in your cart.

Cyber Monday is also a good time to stock up on beauty products. During Cyber Monday 2019, Ulta and Sephora both slashed the price of popular items like Urban Decay eyeshadow palettes to just $15 and offered an array of free gifts with qualifying purchases. Department and big-box stores also tend to offer special Cyber Monday beauty deals. Beauty gift sets, for example, were up to 50% off at Kohl’s and hair styling tools were up to 50% off at Target during Cyber Monday 2019.

Save on Holiday Goods and Fitness Equipment After Christmas

Retailers clear out unsold Christmas merchandise after the holiday, so the days following Christmas are an opportunity to score 50-90% off a wide selection of seasonal items. Stock up on low-priced x-mas decorations, wrapping paper, and holiday cards. Replace burned-out Christmas lights and upgrade to a bigger Christmas tree. Buying these items now instead of at the start of the next year’s holiday season is a fantastic way to save money.

The end of December through early January is a prime time to purchase any fitness equipment that you’ve had your eye on. Since fitness goals are popular New Year’s resolutions, retailers traditionally compete with each other to get you to shop with them, offering good deals on workout equipment that can help make exercising from home easier. So this is an opportunity to snag discounted ellipticals, treadmills, and exercise bikes for the new year.